When we began Results Magnet our founder was very much so a coder. Between HTML, CSS, SWIFT, PYTHON, etc. we could speak the language and really enjoyed it. We knew that websites were the backbone of the internet and became a firm's business card 2.o becoming a tremendously important asset to any firm.
As we kept on keeping on, we came to find our clients asking for more and we couldn't competently or confidently deliver...this simply frustrated us because when it came to a website, we were always on top of the latest and greatest for them but now we felt exposed. We were having to question whether it'd be best to add internal team members which would be costly and time consuming, a true gamble or finally answer one of the very questionable parter requests that we all receive mentioning things like SEO from out of the blue cold emails or calls from outside of the US claiming to be a digital wizard just to Google their URL to find out they're a know scam.
With this unique problem we knew we had to make a decision and so we did. Thus Results Magnet, part 2. We decided to in house a team of rockstar online advertisers and take interns as well as new hires who were excited to learn how to further their digital advertising acumen. Needless to say what transpired was frankly unexpected, we realized that web development was our first love, but we surely became a fantastic digital advertising group. We truly knew we had something special when our clients were raving about all the inbound calls and emails they were receiving from our digital advertising efforts. They were making way more money than we were charging and we all enjoyed the profits each and every month together.
It's incredibly rewarding to know our clients now have a powerful and aesthetic site (whether designed by us or another digital dev made it) but also their ideal prospects and/or clients are being led to it via our tailored ads. Doing this brings our clients longterm clients and because we so regularly and successfully do this, we've been happy to experience that our clients stay with us longterm and pay us more so we can advertise more effectively bringing them more of what they want...inbound business that they can help.
A long time ago we learned partnerships are key, business isn't all about prospecting or getting that next new business deal, it sometimes pay dividends to partner with firms that can keep your pipeline full and you do the same for them in return effectively helping your pocket and the pockets of your beloved clients.