We specialize in working with veterinarians, and this time of year, a predictable trend emerges. The holidays, year end, cold weather, travel, etc. either help a vet practice boom or bust. The ones that we see boom utilize digital marketing to always keep their new client and even recurring client numbers at their prime.
Another characteristic we notice helps practices get through the season is by offering boarding. Some practices do this and some aren’t setup to, but we notice that it is a wonderful revenue source throughout the ups and downs while also allowing for a great opportunity to get pets checked up on.
Practices that we have spoken with regarding the help of their growth this time of year have it especially hard as they are not marketing at all. They use outdated and costly means like billboards or direct mailers and do not offer boarding.
These are just some quick and easy insights that we have regarding this time of year in the veterinary space. Feel free to call us at 770-203-1568, so we can help your firm.