This is a rich question, and one that some might call age-old. What is better, more new or existing clients? To dig into this, let’s talk a few numbers.
Any experienced veterinary clinic, hospital, specialist, etc. should know what their capture rate is on a sample of 100 inbound potential clients. This helps benchmark your offerings, front end team sales/persuasion effectiveness, etc. this is a monster metric that many practices fail to keep account of as closely as they should. Next would be the one time value of a new customer, which is then naturally followed by the lifetime value of a customer. Together, these metrics help give a very crystal clear idea of how your practice manages new and returning customers.
From here, you have to see which percentage needs more of a push to be boosted to it’s optimum. If you notice that your team has a high percentage of keeping clients through retention, then that is wonderful and you can evaluate the attraction of new clients. If you don’t keep clients well in comparison to how many attract, fix that quality problem immediately.
You see, the answer to this question lies in the numbers. If keeping clients is a lackluster fix, if you have good current client retention, or have fixed your client churn problem, there is good news. A digital advertising firm named, Results Magnet, specializes in getting you new clients each and every month :)
We are here to help and enable your veterinary firm flourish. Call us at 770-203-1568, so we can learn more about each others’ practices.