Things are cyclical and sometimes literally seasonal, like your local ice cream shop. 2008 was a time that we can remember as the power of market cycles. Many people lost it all and some began their fortune building on the other end of things by buying overexposed assets from those who overleveraged, allowing the conservative to buy deals for pennies on the dollar.
All this to be said, money isn’t always worth the same and timing is critical. Right now, attention is online, and it’s very cost effective to capture the form of leads which we care most about but also in the case of brand awareness. While the economy is hot and digital and underpriced, now is the time to incorporate digital advertising in a big way, into your marketing mix. When the economy goes to its eventual next cycle, you will be leaps and bounds beyond your peers and will already have a predictable stream of digital inbounds so you can dominate and grow, regardless of economic landscapes.
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