The online advertising field is quickly evolving and best SEO practices often change. Many strategies that were common only 3-5 years ago are now frowned upon or offer little to any SEO benefit.
As a standard rule, you should always be adding new and updating existing content on your veterinary website. However, before you go to your website to make updates and changes, check out these old SEO techniques. In case you find that you have used any of these tactics for your veterinary website, now is a great time to go through and take them out of your website.
1. keyword Stuffing
This approach has been taken into consideration old fashioned for quite a while. Stuffing a bunch of keywords onto a website is a clear way to having Google mark your website as spam. Having your internet site labeled as junk mail will tank your search rankings and can get you removed from seek engine listings altogether. It’s never too late to go back and revise any pages that comply with this tactic.
2. Sacrificing Link quality for quantity
While backlinks are an essential part of your veterinary website, they must be applied well. “Quality over quantity” is the essential when creating backlinks for your web page. if your veterinary internet site has 100+ low quality backlinks that are irrelevant to your practice and services and your competitor has 10 high quality backlinks that are relevant to their practice and services, chances are high that they will outgrow you in Google ratings.
3. All You need is a good layout, links, and content
This became a first rate tactic approximately 6 years ago. if you went to the effort to create a user-friendly design with respectable veterinary content, links and some on-page optimization, then your veterinary website could rank well.
In recent years, however, your website might be clear if you do now create a strong social media presence to support your veterinary website. Constantly updating your practice’s Facebook, Google+ and review pages will substantially affect your website’s rankings. As noted previously, this enables you to get the best quality links you need to have great SEO. Posting links in your social media from your website is an amazing way to get new pages listed in search engines.
4. Content, content and extra content
Too much mediocre content may be a bad thing, especially if the pages don’t consist of any media-rich content. It could have a poor impact on your ratings if you add a new page to your website each day that is full of duplicate content, bland or irrelevant content and no images or videos.
As an alternative, focus on crafting 1-2 high quality pages of authentic content that includes relevant videos or images to have a positive effect on your rankings.
5. Stuffing the Metadata description with keywords
This was a common practice for many years in SEO. In 2009, metadata keywords didn't matter as an element for SEO rankings. It’s good enough to include key phrases on your metadata, however, be careful now not to stuff it full of keywords.
When writing your metadata descriptions, include facts that relates to the page you're describing and only use keywords that appear in the text. This section is shown as the page description on Google searches and is often the identifying component for customers on whether or not they may click for your website link. Metadata descriptions should be kept to 155 words or much less.