Did you know marketing essentially boils down to only two things: brand awareness and lead generation? Well, now you do and boy, do we have some news. Brand awareness is an asset when at a certain scale, but many of you reading this aren't fortune 1,000 firms.
When you are a small or medium-sized business, all of your marketing budget should be dedicated directly to something that has a predictable ROI of your spend. This means something linked. You put a dollar into something and after 3 months, you’re seeing $1 back. Then 3 months after that, for every dollar, you putting in $3 is generated. At this point, the sky 's the moon. You’ve now come across a money machine.
Our main takeaway here is that digital marketing has allowed us to focus the average business’s money towards actual lead generation rather than pouring money into the world of brand awareness with little to no ROI focus. Email us at firstname.lastname@example.org to learn more.