While we communicate to HVAC organizations about their marketing approach, we sooner or later get to this question: “Should we be blogging?” The answer—regardless of your industry, honestly—is a convincing, enthusiastic, “yes!”
The next question is, of course, “How? And about what?” We’ll provide a few tips approximately during a future post, but first let’s cowl the “why” of blogging.
1. Running a blog helps you get found.
Back in the days, if a person needed HVAC repairs, they’d turn to that segment of the telephone book, pick out an agency that sounded vaguely acquainted, make a call, and keep their fingers crossed.
Nowadays, human beings open a search engine ( Google, in the main ), and they either type, “HVAC businesses in [their town]” or they ask a query like, “How do I clean my HVAC compressor?” Google will serve up your website inside the wanted results if you’ve executed a terrific process with SEO and if you’re consistently including clean content material to your internet site.
That second “if”? That’s in which blogging comes in. Google doesn’t love static websites. with the aid of adding new, quality content material to your site on a regular foundation, Google’s algorithms see it as profitable and relevant. That means the hunt is more likely to reveal your website online to your ability customers. That's a big deal.
2. Running a blog establishes you as a trustworthy expert.
By offering the solutions to people’s HVAC problems through your blog, potential customers will revel in you as a beneficial business enterprise whom they are able to accept as true with not to rip them off. How so? nicely, if you have been within the commercial enterprise most effective to make a buck, why would you inform potential clients the way to clean their own compressor?
We can guess your pushback here: “But I do have to make money. This is my business, after all. So, yeah—why am I giving away valuable advice for free?”
That’s a great question. The honest response is, “That’s the way the world works.” You can head to YouTube and find DIY videos for nearly everything these days. Since people are already looking for DIY advice, it’s good for them to get that advice from you. That way, when they reach the point of needing help, you’ll be the company they call. (And look- the fact that you're even reading this right now is proof that giving away information for free helps you gain more exposure.)
3. Blog content can be repurposed for social media.
Your blog posts may be sliced up into chew-sized pieces to percentage for your social channels—which is wherein your present day and future customers live. As an instance:
by actively engaging on social media—with a purchaser-first method—your clients and leads will see your content extra often. And being visible is 1/2 the conflict.
4. Blog content can be repurposed for social media.
In case you’re strategic with your weblog posts, capability customers get a feel for you as a company—your character, your knowledge, your revel in, how you deal with your clients, whom you employ, and more. enterprise is dating driven, and blogging offers you a possibility to start developing that dating before a lead ever selects the telephone to call you.