Today, we spoke with a partner of ours when we had a very exciting chat about physical commerce vs digital commerce. What came to mind was how much money I now spend on Amazon compared to The Dollar Tree. I could put the annual totals next to each other and Amazon will beat them out ever time these days but that wasn’t always the case.
Essentially, what we concluded was that in many cases these days, a virtual doorway can be more valuable to a business in terms of revenue than a nice or even a real door with a physical location. Meaning...let’s say you’re an accountant with an office but with nothing online. You're supplanting your firm on the likelihood of growing primarily through word of mouth or just drive by’s.
On the other hand, if instead of spending thousands of dollars monthly to have an accounting office, you spend it on ads to be number one on Google, you’d now have a substantial pipeline of business that far exceeds the business growth value of having a costly office.
We have been and will continue to help firms win in the market by building and scaling their virtual doorway. Call us today at 770-203-1568 to get more insights.