Why most Medical Logos are Blue?

Healthcare is a crucial commodity, however consumers have many alternatives when it comes to receiving this care. As a way to attract patients, companies interact in marketing. One of the most important additives of any marketing plan is the Logo, which is a picture that clients will associate with your practice. Although those trademarks differ from one supplier to the next, they are regularly blue in colour.

How famous is the colour Blue?
Even out of the medical field, blue is a famous colour choice for Logos. In fact, according with 99Designs, 53 percent of all brands use blue when creating their brand. 99Designs additionally reports that greater than eighty percent of organization predominant healthcare businesses have Logos that emphasize the color blue. A number of the most well known brands with blue Logos includes:  McKesson, United Health Group and AmerisourceBergen.

Why are clinical logos Blue?
Every color in the rainbow inspires one of a kind emotions and communicates extraordinary qualities to the customer. The color blue is typically related to credibility, trust, expertise, power, professionalism, cleanliness, calm and recognition. Due to the fact that all of these features are valued within the medical community, blue is the suitable preference for medical logos. In addition, because blue is already used so frequently by healthcare vendors and different associated agencies, clients already relate it with the medical field.

What other colors can be used?
When designing a Logo for a medical practice or any other type of healthcare institutions, you could use any color you pick out. On the other hand, you could decide to stay with blue because it is a conventional choice. Nevertheless, you can decide to use a different color in addition to blue to create a particular Logo in your business organization that captures the purchaser’s eye. When picking up colors for a Logo, it's crucial to choose colors that complement each other well and communicate the qualities you want clients to associate with your business. Some of the colors frequently selected for Medical Logos consist of:

Yellow: Communicates happiness, friendliness and cheer. Green: Communicates growth, stability and freshness.
Black: Communicates secrecy, luxury and formality.
Grey:Communicates maturity, composure and impartiality. Red: Communicates strength, speed and passion.
Pink: Communicates warmth, nurture and softness.

Some of those colors may be more appropriate for carriers in specific niches. For instance, vendors of girls’s healthcare may be more likely to select the color pink to talk warmth and femininity. Providers who treat children may choose playful colors, such as green, red or yellow.


Making the right choice for your business:

The design of your Logo is one of the most important choices you can make as a medical provider. The right Logo design will draw clients in, transmit your desired message, be easy to recognize and be memorable. Don’t be afraid to test with numerous designs before you make your final selection. In case you need to ensure your Logo is sending the proper message, keep in mind consulting a professional that can help you create a very particular, powerful Logo.
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