Your website is one of the most important investments you can make in the long-term success for your practice. When considering a new, or even your first website, you need to make sure it will not only support your business growth, but it should also be easy to use, update and manage yourself.
So, what are a number of the functions that veterinary business owners should look for in a website?
We asked ourselves that same question and came up with a list of must haves and narrowed it down to the below list of now not so obvious features which have a huge impact for your site. Here’s what to look for in your next website to make your life easier and website successful.
It all starts with a dashboard. As your control center, the dashboard should give you smooth access to the admin side of your website including the editor, overall performance stats, analytics, lead information and packages.
For people who want to update and customize your website without professional help, a user friendly, place and play editor is a must. The editor should include the capacity to easily alternate the page content material, snap shots, banners, buttons and more without complex commands.
Be a better blogger with a built in blog that allows you to schedule future posts, upload customizable SEO titles and meta descriptions in your articles, insert pictures and links.
Inbound Form Leads:
Encourage traffic in your website to take the next step in contacting you via integrated forms (HIPAA-criticism where necessary). The most effective forms are custom designed based of your traffic specific needs and can track who, when, where and how the form was found.
Customer contacts and e-mail advertising:
A good additional function is the integration of client information and e-mail advertising efficiency. Search for websites that offer customizable email templates or the ability to create your own. Keeping a master client contact list within the admin side of your website makes it possible to send email cards, surveys and newsletters with just a few clicks.
An analytic dashboard will help you understand your website overall performance along with the internet site visitors, views and click throughs over time, by device and visitors source.