If your objective is to only have your own content posted every single day, you have cash to burn. Consider just how many photos you’d need to take and edit, videos you’d need to film and articles you’d have to write just to keep up with the necessary pace. If you’re a veterinarian seeking to handle their public facing social media accounts; most likely you don’t have time or money for anything like that. (Taking into consideration that most of you already wish to work less, not more).
That’s where content curation can come in to save the day! Finding content material that’s well executed on sites like Facebook, it’s super easy. The platform has a reasonable search function for public content, and it has ‘metrics’ built right in with the number of likes and comments displayed at the bottom. In case you’re wondering just how much of your content material on social media for your veterinary should be curated versus original, the answer is...it depends. That’s what proper A/B testing and account management is for.
Avoid direct competition
You definitely don’t need to show potential customers your own competitors. Stay away from reposting content on social media from other veterinarians in your area. You don’t want to make your marketing work even more difficult for yourself.
Do work with overlapping assets
Is there something to be said for the magic of synergy though. Is there a local shelter that usually post sweet pictures of cats, dogs or missing pets? Invest in the community you’re in and built those relationships. (Both online and off). It’ll pay off in the future.
Acknowledge your audience
You’ve heard this so many times by now, but, with how easily is for people to get upset, it’s smart to avoid offending people under many circumstances. Try to keep your reshared content value neutral and save the political or controversial posts in your personal accounts.