Play the Long Game

We’re guilty, yes, here at Results Magnet, we’ve bitten the bullet and have allowed you all to believe digital advertising is a magic bullet. Well...it i,s but the little secret is that even magic takes time. For example, when we work with a client we let them know up front that from idea to integration, it’s normally a 10 business day process for us to begin their campaign in full. However, when compared to not doing digital or doing it improperly, two weeks is a breeze.

Then once the campaign is live, it takes a few weeks, mainly six to eight, to really get a feel for what truly is working and what isn’t being best optimized in a campaign. The nice thing about this process is that you’re still getting inbounds and traffic. It’s just taking the digital wizardry time to see what sticks and what doesn’t. It is a fun time for us because the nerdy work and analytics really come to life. 

After this phase, comes the real rubber meeting the road, so to speak. Near the middle of month two going into month three, we’re just about full steam ahead. There are going to be ongoing tweaks and ad fatigue, where seasonailites and ad spend based on competition require fluctuation, but you now are really on the right path long term.

So, you heard it hear first, digital ads are not an overnight transformation, but in a mere matter of weeks, your business can be at it’s best ever as a number of our clients have cited for themselves. Simply email us at operations@resultsmagnet.com if you are ready to make the investment in your business for the long haul.

Magic bullet