Business is a fascinating subject. There are basics and then also nuances. Sometimes, decisions are made a bit too quick and other times, there's paralysis by analysis.
In the veterinary space, we know what works to incentivize new clients and what doesn’t. As you are an expert in your field, so are we. We have seen that small discounts or freebies can be extraordinarily effective, especially when coupled with the right directional advertising via platforms such as Facebook/Instagram and Google.
Don’t throw the baby out with the bathwater, make sure that you respect your expertise while still inspiring new potential clientele. The ways that we have seen this work best is by having a first visit for a new patient be discounted or in some cases when it makes sense even free. Next, we’ve seen rather positive success with free nail trimming and bath when coming into the practice. There is also the giveaway of a promotional practice leash or collar.
All of this to say that you can and should pursue luring new clients to your veterinary practice if you're looking to grow. People respond well to specials and promotions. We have the secrets to help utilize this to increase your practice market share. Call us at 770-203-1568 so we can speak further.