Even though there’s plenty of overlap between a traditional veterinarian and a mobile one, each include their own specific offerings and needs. Usually, the target for a mobile veterinary website is a bit different. The services will likely vary. Target cities and contact information are more critical than ever. Once you have the basics down, it’s easy to find where the gaps are that need to be filled in to focus on the benefits of your mobile practice.
Location, Location, Location
This is going to be real for every clinic as well, but making a list of the cities you offer services for is a crucial step. It's going to let customers know that you’re available where they need you, it also helps them locate you on search engines like Google. Pull up a map and decide the radius you’re inclined to tour for customers. Make sure you make a list of all major towns in that radius. It doesn’t hurt to also mention on the website that anyone with questions about how far you’d be willing to travel to see their pet can definitely call and ask.
What You Do
Make sure you’re clear about what you do and don’t do, offer clients by the way of services. Are you able to perform basic laboratory assessments? Do you associate with a clinic to perform more complex procedures? What kinds of animals do you treat? For that last one, make sure to highlight exotics or farm animals on your mobile veterinary website in case you treat any nonstandard pets. In-home pet euthanasia is one of the more common services requested with mobile vets, so it’s crucial to have a web page devoted to that.
How to contact you
Since you don’t have an address, you’ll need to be very clear on your mobile veterinary website about how prospective clients can contact you. Preferably, you need to have your phone number clickable at the top of every page on your website. This makes it easy for them to call you from anywhere in the website navigation process. If you have any more methods to communicate (consisting of texting) then feel free to put that at the contact page as well.
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