If you're trying to travel from New Orleans to New York, you have to have reach a number of milestones and travel a particular route to safely get from point A to point B. Once you have your plan down, there are going to be particular routes that will be optimal. It’s the same with business. For example, a lot of businesses still participate in cold calling galore. This is fantastic; we’re proponents of cold calling, even though some still contest its value in today’s market. Still, we think that emailing or being on someone’s Facebook newsfeed with just the right messaging could be much more cost and time effective. As an example, imagine having a sales representative call 1,000 prospective contacts. That would take a substantial amount of capital for billable hours and may or may not yield the ideal results, while digital marketing is quicker and reaches more people than any phone call could.
Email us at email@example.com to see how we can optimize your path to achieving your business goals with digital advertising. We’re here to help in 2019 and far beyond.