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Have you ever clicked on one of those banner ads at the top or bottom of blog posts, site, email, etc.? We would imagine so, but probably not regularly. We love ads, especially digital ads, because they’re cost-effective and can bring business to even the newest of firms in a rather quick timeframe.
Ad placement is a key point when discussing digital marketing. Do you post video ads on YouTube, do you pay Google Adwords to display throughout Google searches, or do you utilize Facebook Newsfeed ads? The list goes on of placements, and they each have their time and place. We’re not going to overwhelm you with the minutiae of digital advertising, but we hope we’ve piqued your interest enough for you to take the next step and learn how your business can benefit from digital ads, especially those optimally placed. Call us here at Results Magnet today at 678-821-9770.
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Have you ever received a random cold call? We have too! When Results Magnet began, the calls and emails were common, but these days, they’re simply expected. When you answer these calls, it can be easy to say something out of context or rude. However, this is the story of how we took one of these calls and ran with it. We didn’t become a client of this particular caller, but we mutually benefited in an even more monumental manner.
After our initial call and meeting, it seemed the service offering wasn’t a fit. However, we and this salesperson stayed in contact over the days, weeks, and now years. This relationship developed over time, and we now have partnered on multiple deals and referred each other to multiple beneficial deals that have lead to thousands of dollars in revenue. The moral of the story is keep your options open. It’s important to avoid wasting time, but sometimes those who go above and beyond can be partners, not pests. Who’s making you better? Your employees? Your clients? Your family? Your friends? Having that support is fantastic, but do you have someone who’s been where you’ve been and gone even further than you have? Mentors are people that can help you get through and past your hurdles. They’re living proof that what you want to achieve is possible.
When you accept that grey - or even white - hairs may help you achieve your goals faster, you’ll be on the right path. Mentors don’t need to be rich or otherworldly; they just need to be able to objectively tell you if you’re on the right path. With that being said, they may not even be in your industry. This allows them to think outside the box and may sometimes be even more helpful than someone in your area. If you want a digital mentor to help you get over your digital hurdles, look no further than us here at Results Magnet. Did you know that the internet is infinite? Seriously, there’s no way to quantify this behemoth at this point. Crunching the numbers breaks even the smartest smart computers and networks. With this being said, imagine just how many websites are out there.
We’ve noticed a trend lately: our prospective and current clients are still requesting new websites and/or wanting their current sites overhauled and updated. We’re happy to help with these goals; however, our perspective on websites is to ensure that they don’t just function and look good, but actually translate into new and recurring business opportunities. Websites are a foundational cornerstone of your business these days. It’s important to use your website as a growth tool for the visitors that your site receives. If you would like to learn more, just check out our Book an Appointment Today page. Business used to be so simple. Boy, have things changed! We see it all the time; businesses just pop up overnight without a simple one-page business plan in hand. There was a time when a business like this could succeed by setting up shop and doing their best day in and day out until they eventually became profitable.
Even in this booming economy, we see retailers hoisting closing sale signs and service workers hanging up their tools. Seeing the passion of businesses big and small being marginalized hurts, and we want to help. Digital marketing is the present and the future. Let Results Magnet give you a leg up on your competition and get you back in the game and doing better than ever. Call us today at 678-821-9770. Do you care about what other people think? If you’re like most of us, you positive and negative feedback from those around you, at least to an extent. It’s human; it's a piece of mental programming that allows you to better everything you do.
When it comes to business, some say the customer is always right. Others feel that there are exceptions to that rule, while some feel it’s their way or the highway. Any of these outlooks have their place and time, but in today’s digital world, the way your business operates can have a lasting impact online through reviews. They can make or break you. Who wants to go to a restaurant with 2 out of 5 stars when there’s another down the road with a perfect 5 out of 5? Google Reviews, Yelp, Facebook, etc. are all platforms where your clients/customers can tell their side of the story and share their experience with your establishment. Ensure your team and business recognize this new reality and that when they engage with the world as your representative, they’re doing so with the hope of getting delightful online reviews. We love photos. Why? Because photos are a sign of personality and identity. We see the importance of stock photography, but there’s a time and place for it. Is that place on your website and social media as 100% of the content? We think not.
Instead, a healthy blend of your authentic self and your business should shine through. People like perfection, but they also love familiarity and truth. Whether it’s photos, video, etc., Results Magnet is only one call away to help you all shine through the clutter of inauthentic businesses. Many people say that “time is money.” Our business coaches and mentors like to remind us that time is more important than money. We don’t want to be the richest people in the graveyard, so to speak. But how does this relate to your business?
Well, simply put, digital marketing is the quickest way to get new clients. Long gone are the days of having to spend outrageous amounts of time and money to travel across the country to network at trade shows. We prefer to spend those funds on things that target the trade show audience online. This not only gets you the most bang for your buck, but it also saved your most precious resource - time - for the things that really matter. |
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Photos used under Creative Commons from Matthew Paul Argall, Ben Taylor55
