 After a recent talk with our accountant, we noticed we’ve been spending quite a lot of money. Some of it we felt was very well spent, and some of it we wish we could say was the case. More or less, however we’ve been spending money to make money, and it’s worked out pretty well thus far.
If you are a true business person, you know that this is all a marathon, not a sprint. Sometimes, people feel that marketing is an option and in some cases, I don’t blame them since they may have a lack of competitors or competitive advantage of some sorts. What the internet has done, however, is radically shake up the snow globe, even for these longtime heavy hitters. Just think of all the behemoth firms who have been put out of business, in the red, or entirely displaced from their original business model. To thrive not just get by, more than ever, you're going to have to embrace what works and is most effective, enter digital advertising. Call us soon via 770-203-1568 so we can help you learn how to use this advice to your advantage.
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We’re guilty, yes, here at Results Magnet, we’ve bitten the bullet and have allowed you all to believe digital advertising is a magic bullet. Well...it i,s but the little secret is that even magic takes time. For example, when we work with a client we let them know up front that from idea to integration, it’s normally a 10 business day process for us to begin their campaign in full. However, when compared to not doing digital or doing it improperly, two weeks is a breeze. Then once the campaign is live, it takes a few weeks, mainly six to eight, to really get a feel for what truly is working and what isn’t being best optimized in a campaign. The nice thing about this process is that you’re still getting inbounds and traffic. It’s just taking the digital wizardry time to see what sticks and what doesn’t. It is a fun time for us because the nerdy work and analytics really come to life. After this phase, comes the real rubber meeting the road, so to speak. Near the middle of month two going into month three, we’re just about full steam ahead. There are going to be ongoing tweaks and ad fatigue, where seasonailites and ad spend based on competition require fluctuation, but you now are really on the right path long term. So, you heard it hear first, digital ads are not an overnight transformation, but in a mere matter of weeks, your business can be at it’s best ever as a number of our clients have cited for themselves. Simply email us at operations@resultsmagnet.com if you are ready to make the investment in your business for the long haul.  Magic bullet  We so enjoy helping our clients take their dreams to the next level. We recently had two new clients get onboard, and their ideas were a bit unique. One is a custom t-shirt business, and the other is a mindfulness organization. When we took on these projects, we knew we could add value, but upon delivery of the first set of results for our clients, they were so giddy it was nearly indescribable how happy they were to see their dreams come to life.
For the t-shirt company, it was building out their online store and marketing to the point that their first order was quite substantialㄧtheir biggest ever, actually. For the mindfulness organization, it was them seeing their platforms in which they were going to build up their messagingㄧupon and distributing it to the masses. Its opportunities like this that we are reminded that we make a difference, one that doesn't just help our clients make more money themselves, but the emotional aspect that puts a smile on all those impacted faces. If you think there may be a fit for us to work together, simply email us at operations@resultsmagnet.com so we can figure out a game plan.  Today, we spoke with a partner of ours when we had a very exciting chat about physical commerce vs digital commerce. What came to mind was how much money I now spend on Amazon compared to The Dollar Tree. I could put the annual totals next to each other and Amazon will beat them out ever time these days but that wasn’t always the case.
Essentially, what we concluded was that in many cases these days, a virtual doorway can be more valuable to a business in terms of revenue than a nice or even a real door with a physical location. Meaning...let’s say you’re an accountant with an office but with nothing online. You're supplanting your firm on the likelihood of growing primarily through word of mouth or just drive by’s. On the other hand, if instead of spending thousands of dollars monthly to have an accounting office, you spend it on ads to be number one on Google, you’d now have a substantial pipeline of business that far exceeds the business growth value of having a costly office. We have been and will continue to help firms win in the market by building and scaling their virtual doorway. Call us today at 770-203-1568 to get more insights. |
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Photos used under Creative Commons from Matthew Paul Argall, Ben Taylor55
