Brand Awareness is Fake News
Did you know marketing essentially boils down to only two things: brand awareness and lead generation? Well, now you do and boy, do we have some news. Brand awareness is an asset when at a certain scale, but many of you reading this aren't fortune 1,000 firms.
When you are a small or medium-sized business, all of your marketing budget should be dedicated directly to something that has a predictable ROI of your spend. This means something linked. You put a dollar into something and after 3 months, you’re seeing $1 back. Then 3 months after that, for every dollar, you putting in $3 is generated. At this point, the sky 's the moon. You’ve now come across a money machine.
Our main takeaway here is that digital marketing has allowed us to focus the average business’s money towards actual lead generation rather than pouring money into the world of brand awareness with little to no ROI focus. Email us at firstname.lastname@example.org to learn more.
One of our favorite things is having extraordinarily busy clients reach out to us out of the blue. This reminds us of a few things: they trust us, value us, see our hard work paying off for them, and we are kept in mind. Most recently, a chiropractic client of ours reached out to mention that he just canceled a rather abusive and complicated contract that harmed his business rankings online. He was ready to move forward with our recommendations and do what it took to reclaim his digital prowess through: Google, Bing, Yahoo, etc.
We were happy to take on this new opportunity, and he knew we’d do right by him as we’ve done with his prior needs. Get in touch with us so we can be your best external partnership ever by messaging us at email@example.com
Franchises Can Win Too
We have the pleasure to work with a number of large companies and organizations, both domestically and internationally. It’s a fun space to be in and has its upsides and obstacles, however is tremendously rewarding.
A number of our current clients are franchises, and they love what we can do for them. A number of franchise businesses from the holding company on down have failed to realize that digital transformations are happening all over the world. Some are savvy and others just entirely hide from the truth and capital required to do the right thing and compete in a digital world. We have been the secret weapon for a number of franchisees and most recently had a client recommend another franchisee. That’s just how happy they've been with our results for them.
Whether your business is franchise based or you created it from the ground up, we can sincerely help. 770-203-1568 is our direct dial to learn how we can help you grow your empire.
Products to Traffic
We recently spoke with one of our newest clients who’s in the med spa business. We ideated about how we would bring more patients to their practice when it struck us. They mentioned they have a product line of topical creams, pills, etc.
We made sure they were mentioned and branded, representing the physical business itself. Once they said yes, the gears began to turn. We knew that we could also represent their products online via e-commerce–which would not only become a ballooning revenue stream but also a cheaper “get your foot in the door” method–and bring those product buyers in as physical visitors and patients.
This was an entire paradigm shift for our client, who wanted to ensure they could help more patients while simultaneously blossoming their practice across the board. 770-203-1568 is our direct dial. Let us help you understand you hidden assets and unlock the digital world utilizing them.