 Business is a fascinating subject. There are basics and then also nuances. Sometimes, decisions are made a bit too quick and other times, there's paralysis by analysis.
In the veterinary space, we know what works to incentivize new clients and what doesn’t. As you are an expert in your field, so are we. We have seen that small discounts or freebies can be extraordinarily effective, especially when coupled with the right directional advertising via platforms such as Facebook/Instagram and Google. Don’t throw the baby out with the bathwater, make sure that you respect your expertise while still inspiring new potential clientele. The ways that we have seen this work best is by having a first visit for a new patient be discounted or in some cases when it makes sense even free. Next, we’ve seen rather positive success with free nail trimming and bath when coming into the practice. There is also the giveaway of a promotional practice leash or collar. All of this to say that you can and should pursue luring new clients to your veterinary practice if you're looking to grow. People respond well to specials and promotions. We have the secrets to help utilize this to increase your practice market share. Call us at 770-203-1568 so we can speak further.
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It was truly a privilege to join the many veterinary experts and soon to be experts at VMX 2020 in Orlando. We got to shake the hands of countless veterinary owners, DVMs, vet techs, support staff, and even firms like ours who are veterinary minded. Our attending clients came by our booth in the Startup Circle to say hi and see what firms were providing that cutting edge in the veterinary space. While the weather was a bit cold for Orlando, together, us and our peers enjoyed the time which was filled with rich veterinary content and insights from prominent industry leaders. A big takeaway for us was how kind and open-minded many of you veterinary minded professionals were. When discussing our business with new ears, it was very easy to reach the core of how we help practices that are actively accepting new patients. Those who we came in contact with enjoyed that we have a trackable manner to scale practice patient count each month for practices who are still looking to grow. We sincerely were thankful and proud to be a part of VMX 2020. Thanks to all of those who stopped by to say hi to us and those of you who didn’t get to simply email us at cmaycott@resultsmagnet.com so we can speak with each other.  |
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Photos used under Creative Commons from Matthew Paul Argall, Ben Taylor55
