 While at VMX in Orlando, we saw a lot of new and familiar faces. The event was our first, but sure one for the record books. What it helped us see is that partners can be a true superpower. We saw just how involved separate businesses were able to communicate, learning more about the market, procedures, techniques, vendors, etc.
A true sense of inclusion and partnership was on display to us throughout this convention. Perhaps it’s the love of the veterinary field at its core truly helping patients, or the type of people that the field naturally attracts. We saw those kinds of partnerships were shown across the board. We loved our VMX experience and saw how many of you did too. We hope your current and new partners from the event help bring more connections and insights to stay at the peak of your veterinary excellence. Email our founder directly at cmaycott@resultsmagnet.com so we can see if we may be potential beneficial partners in this wonderful industry.
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Continuing education is paramount to being a top tier veterinary practice. Whether you're a vet, vet tech, receptionist, practice manager, owner, etc. the landscape of the business is changing regularly. We wanted to ensure we were in the mix with some of our clients and soon-to-be clients, so we took ourselves to Florida near Disney in Orlando to visit VMX. At the event, we shook hands, learned during insightful speeches, heard feedback from new faces, informed practices of how digital advertising can predictably scale their veterinary businesses with new clients, and much more. Our favorite aspect of this wonderful tradeshow was informing practices, both new and old, that there is hope to gain new clients each and every month and not require costly billboards or direct mailers that just don’t seem to work. Between case studies and client reviews, we aim to quickly prove just how this works. For any of you who couldn’t make the event or wasn’t able to speak, we’re available for you at 770-203-1568 to ensure we’re in chats.  This is a rich question, and one that some might call age-old. What is better, more new or existing clients? To dig into this, let’s talk a few numbers. Any experienced veterinary clinic, hospital, specialist, etc. should know what their capture rate is on a sample of 100 inbound potential clients. This helps benchmark your offerings, front end team sales/persuasion effectiveness, etc. this is a monster metric that many practices fail to keep account of as closely as they should. Next would be the one time value of a new customer, which is then naturally followed by the lifetime value of a customer. Together, these metrics help give a very crystal clear idea of how your practice manages new and returning customers. From here, you have to see which percentage needs more of a push to be boosted to it’s optimum. If you notice that your team has a high percentage of keeping clients through retention, then that is wonderful and you can evaluate the attraction of new clients. If you don’t keep clients well in comparison to how many attract, fix that quality problem immediately. You see, the answer to this question lies in the numbers. If keeping clients is a lackluster fix, if you have good current client retention, or have fixed your client churn problem, there is good news. A digital advertising firm named, Results Magnet, specializes in getting you new clients each and every month :) We are here to help and enable your veterinary firm flourish. Call us at 770-203-1568, so we can learn more about each others’ practices.   We all know networking is tremendously important. Whether it’s aiming to get more clients, attract referral partners, have potential quality employees know you’re hiring, etc. networking is key. As practices age, they can sometimes forget about this key factor.
What we always recommend is that if you are the owner, DVM, practice manager, etc. can’t network in person then certainly have representation from your team, be it a younger or less senior employee out there for your practice to keep it relevant in your local market? This will help the attraction of new and existing relationship strength, which will ultimately help keep your practice more in demand all around. Our profession is using the internet to allow you to network virtually with little to no effort on your part. This requires a pay to play mentality, but Results Magnet effectively reaches out online to your digital community to bring new clients and patients month after month to your practice simply by using the internet. So, if you are too busy or don’t enjoy networking, take our word. It’s paramount, and we can aid in doing it on behalf of your practice online. Simply email our founder directly at cmaycott@resultsmagnet.com so we can see if there’s a fit. The new year is HERE! 2019, you have been a blessing and surely have helped us help others. That is our prime goal here at Results Magnet, after all. Veterinarians, DVM’s, owners, and practice managers alike, did you reach your financial and new client goals this year? Was it easy, hard, challenging to figure out, etc.? We have been working tirelessly to figure out how to move certain practices into overdrive in a matter of weeks. We do this using the internet as you all do. Bringing clients to our clients is what we do best. Last year was full of smiles, high fives, growth, and congratulations, to and from our clients. Our hope is that your 2020 business goals are lofty and require something new, so you can get new results. We know we can make a positive impact. Email our founder directly at cmaycott@resultsmagnet.com so we can jumpstart your growth this year.  |
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Photos used under Creative Commons from Matthew Paul Argall, Ben Taylor55
