It’s easy to get overwhelmed in the tidal wave of information out there about different advertising practices. Let’s start with how automated email advertising can help veterinarians see more pets in their clinic without adding to their fast-growing list of obligations.
Why choose automatic e-mail advertising and marketing?
One of the most difficult challenges veterinarians face in keeping their bottom line healthy is making sure pet owners bring their pets in for routine visits. People who work in animal healthcare see every day the dangers of skipped health exams or dental cleanings, however, their clients are often capable of pretending nothing is happening for months or years at a time. On an annual basis, nearly half of cat owners and one fifth of dog owners won’t be taking their pet in for any veterinary care at all. Apart from economic limitations, a number of this is due to a lack of information on their end. A bigger factor is a customer’s capacity to frequently put responsibilities off for any other day. We’re not here to shame and blame them, but understanding that is one of your toughest obstacles as a veterinarian is what makes automated email marketing so critical.
Most people will need to be reminded multiple times about an upcoming to-do list item, especifically if it’s one they do once in a while. Visits to the vet’s office will typically fall in this class, making those additional touches with your current clients that are much more important. With email marketing, veterinarians can offer those gentle nudges. The good news is that pet care and animal-related offerings has the very best electronic mail opening rate across industries. And the even better information is that the process may be automated with the right tools and information.
Kinds of electronic mail marketing Campaigns for Veterinarians
Think of your own inbox right now. Most likely you have different types or categories of emails from retailers and businesses. There’s the coupon, providing a percentage or dollar quantity off. Then you have the general announcements of a big sale or event. Depending on the type of company, you could have referral offers as well. Each one of these can be duplicated to bring in repeat customers with pets you’ve already seen in your practice.
Following along of a pet health awareness calendar, veterinarians can make offers for specific services for their clients. With February being pet dental health month, it’s quite easy to see how a suggestion or a simple informational marketing campaign would go. Simply reminding pet owners about their animal’s health needs is a nice way to encourage appointment scheduling.
Automating email advertising and marketing
Even though you can definitely send out emails to everybody in your practice management system by hand every month, there are systems in the market that simplify this process. In case you’re a single practice, then many of them can be pretty expensive. Services like MailChimp allow the automated sending of emails, but you’d be on your very own for the gathering of the emails. Plus, the charges of these platforms has a tendency to grow through the years.