advanced lead generation: hosting a seminar

If you are looking for effective property lead sources, hosting a real estate webinar or seminar is one of the fine lead era strategies you may attempt. This actual estate lead era supply, no matter its effectiveness is frequently unnoticed by means of marketers and agents. This is because of the time and planning that putting one up usually takes. However, the rewards of hosting a properly-attended instructional session may be colossal on the grounds that you know all of us attending have a strong sufficient hobby in your topic to take a seat even though your dialogue. Here are some matters to hold in mind in case you’re thinking about web hosting an academic session.

Seminar vs. Webinar
The primary difference between a seminar and a webinar is whether it’s held online (a webinar) or in individual (a seminar). Due to the fact seminars take location individually, it is easier to make a private connection and gauge your audience’s hobby and engagement. Seminars additionally don’t require much technological knowledge, just your conventional income techniques with a few loose statistics brought in.
 
Then again, a webinar could have many humans or just a few attend without affecting proceedings. You don’t have to fear locating or renting space, setting up chairs, or brewing coffee for all people however yourself. you could additionally invite visitor speakers to sign up for your webinar and gift their subject matter from anywhere within the world. you can pass over out on a number of the relationship building that occurs when you’re face to face with a person, however.
 
Partners
Real estate agents aren’t the most effective ones who earn business from real estate transactions. developers, mortgage businesses, movers, and home protection businesses are just a few of the people and industries who also gain. Ask a person from one (or numerous) of these industries to group up with you to host your instructional consultation. They could help with fees as well as deliver treasured information approximately what a home client or dealer should assume to switch on their utilities, qualify for a mortgage, and so on.
 
Earlier than you method an ability associate, think about what type of things they'll be able to share. You don’t need your educational session to show right into an income pitch. You and your companions ought to make usefulness the first priority; if you do this, the leads will follow.
 
Attendance
Promoting your educational session within the right region and with the proper people is critical. you couldn't convert leads that never materialize. Leverage beyond clients to spread the word with shareable social media posts and emails. Your partners should have a listing of people they are able to invite to the consultation, and HOAs can help spread the word about seminars centered toward owners. Other alternatives encompass buying radio ads or leaving flyers round town at places like rental complexes.
Create a landing web page to your website with information about your session and a registration form. After you accumulate a person’s records, be sure to send them follow-up emails reminding them there’s per week, day, and few hours until the session starts.
 
*Tip: don't forget to gather your attendees’ contact records. without it, you don't have any way to follow up and convert your leads.
 
Types of Educational Sessions:
Before you begin marketing whatever, you want to discern out who your target audience is. To do this, determine what sort of leads you want. Do you want to hook up with buyers? Dealers? Are you looking to attain extra individuals who need to do both? Or are you looking for peoplelooking for a holiday home or thinking about shopping for investment assets? Do you want to host a seminar for FSBOs? pass for it! find tips and sample outlines to target diverse styles of leads under.
 
First Time Buyer
First time shoppers need lots of steering. Be the only to offer it to them and there’s an excellent threat they’ll need to work with you. Simply take into account to allow your consultation guests realize they aren’t obligated to work with you or your partners, but which you might be satisfied to assist them find a home. Your first time buyer seminar or webinar could look something like this:
 

1. Sign in/Welcome/Introduction
2. Is buying a home right for you?
   1. Renting vs. buying
   2. Cost of homeownership
   3. How much can you afford?
3. Are you ready to buy a home? (A mortgage partner could cover these topics)
   1. Different types of mortgage
   2. Qualifying for a mortgage
   3. What not to do before you close on your house
4. The home buying process
5. First time home buyer programs
6. What to look for in a home
7. The importance of homeowners insurance (another great topic for a partner)
   ​
   
   

FSBO
In an ideal world, your FSBO session will convince attending homeowners to list their properties with you. However, you should build your session around helping them do it themselves. Be sure to give plenty of genuinely helpful advice and build your CTA around the idea that real estate is a tough business, so if they have any family or friends who don’t want to go it alone, please send them your way.

1. Figuring out how much your home is worth
2. Repairs/upgrades with the best ROI
3. Staging basics
4. Listing photo tips
5. Listing and marketing your home
6. Showing tips/working with the buyer’s agent
7. How to determine if you have a legitimate offer
8. Negotiating an offer/counter offer
9. Closing on your home
10. Liability issues (you could partner with an insurance agent for this)
    
    
    

Investment Property
People don’t usually look for the identical matters in the funding assets that they do for a home they’re planning to live in. Fee and smooth protection are usually better on their list of ought to-have capabilities than granite counter tops or a sure variety of rectangular ft. focus on assisting attendees determine out a way to spot a bargain, what they ought to assume from the transaction, and the way to show their investment into a profit.

1. Why invest in real estate
2. How buying an investment property is different than buying a home
   1. Down payment
   2. Property taxes
   3. Interest/insurance
3. How to finance your investment
4. Single family vs. multi-family vs. townhouse/duplex
5. How to identify a profitable investment
   1. Value
   2. Location
   3. Condition
   4. Rental history
6. What to do with your investment: flipping vs. renting

*Tip: Be sure to make a slideshow presentation for your attendees to follow along with. 


Turning Your Attendees into Clients
After spending a couple of hours in their company, whether online or in person, you should have had a chance to build rapport and a foundation of trust with your attendees. Now it’s time to start converting. Some people will be ready to work with you right away. Have a copy of your calendar with you so you can schedule a meeting or listing appointment for those leads as soon as possible.
 
Other attendees may still have steps to take before they’re ready to commit to a specific agent. Try taking polls throughout your session to determine what each attendee’s transaction timeline looks like. In a webinar format, have them type in their answers and keep a written record to refer back to. In a seminar, you may just have to remember or set aside a few minutes to go through it with each person and help them figure it out. Once you know when they’ll be transacting, you can set up an appropriate follow-up plan (this can be anything: phone calls, text messages, social media outreach, emails, direct mail). Keep in touch with each of your attendees, even the ones who may be farther from a transaction than they (or you) may have hoped.
 
You can also consider making branded parting gifts for your attendees. If you make it something they’ll actually keep around, they’ll have your contact info easily available for when they are ready to transact.